2019 Challenge Winner
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Their Story

Brightside provides personalized Financial Assistants — real people — that employees can go to for all their financial needs. This includes things like emergency loans, unsecured loans, consolidating credit card debt, managing loans, and credit building products. They have also devised a way to give back interest rates on loans to employees – “kick forwards” – that differentiates them from Lending Club.

They’ve been in development for two years and were incubated out of Comcast, who remains a customer. They are targeting employers with 3000+ people.  

The cost is free for the employee and paid for by the employer. This is core to Brightside’s value — they aren’t pushing their own products but vetting products for employees.

Brightside is helping the American workforce achieve financial health, so the >60% who can’t cover an unexpected $400 expense, can. Through a combination of Financial Assistants and unique financial products, Brightside has a personalized approach to reducing employees’ cost of debt and increasing their savings.

Because Brightside is offered as a benefit through employers, it is truly unbiased for employees. Brightside doesn’t make money on kickbacks for financial products and passes those funds back to employees, an industry first KickForwardTM.

In its first year, Brightside has helped families save over $1M, across many money needs like emergency cash, credit card debt, and student loans.

What They Do

Financial wellness platform for employees

Key People

Jacky Chiu

Co-Founder

Shawn Leavitt

Co-Founder

Tom Spann

Co-Founder

Callum King

Co-Founder

Location

San Francisco, CA

2019 Challenge Winner
Learn about the challenge

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